Design
Custom interfaces from a blank canvas. Brand-aligned UI systems, wireframes, high-fidelity mocks, and motion specs. No templates. Built for your audience.
- Custom UI systems
- Wireframes + hi-fi mocks
- Motion + interaction spec
Independent web design, development + applications
Hand-coded websites and applications for businesses that refuse to look like everyone else.
Independent design, development, SEO, and maintenance. Marketing sites, web apps, and everything in between. No agency overhead. No template kit. Built from scratch, yours to own forever.
What I do
Four offerings. One operator. No handoffs.
Brief me on one or stack all four on a retainer. Everything from first sketch to ongoing maintenance.
Development
Marketing sites, dashboards, full web applications. Hand-coded with WebGL and motion when it earns its place. Auth, databases, payments, admin panels - whatever your product needs.
- Marketing sites + web apps
- Auth / DB / payments / admin
- Lighthouse 95+ targets
SEO
Technical SEO, content strategy, schema markup, and search console setup. Get found by the people you actually want as clients.
- Technical audits + fixes
- Local + content SEO
- Schema + analytics
Maintain
Quarterly updates, monitoring, retainers. Your site doesn't go stale and your traffic doesn't drift. Optional content drops and feature work each month.
- Monthly retainer plans
- Content + feature drops
- Performance + uptime
Selected work
Real sites. Real traffic. Real ownership.
Cycle through with the arrows or click any window behind to bring it forward.
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01 · 04
schollmeyerrealestate.com
Independent real estate practice. Custom IDX integration, content engine, schema markup, and search ranking for Mid-Missouri buyers.
What changes in your day
One lead. 47 minutes vs 30 seconds.
Same inquiry, two outcomes. Here's what happens when a lead lands in your business today vs. after the AI is in place.
-
01
Lead lands in your inbox at 11:47 PM Could sit unread until you check email in the morning.~8h delay
-
02
You read it the next morning Skim, understand the intent, decide if it's worth your time.2 min
-
03
You research them on LinkedIn + Google Figure out who they are, what they want, how serious they are.12 min
-
04
You draft a thoughtful reply From scratch. Carefully. Hoping it lands.20 min
-
05
You log it in the CRM (or forget) Manual entry. Often skipped when you are busy.5 min
-
06
You schedule a follow-up Calendar invite, reminder, hope they reply.2 min
-
01
Lead lands in AI at 11:47 PM Caught the second it submits, regardless of time.2.4s
-
02
AI parses + extracts the inquiry Name, intent, budget signal, urgency.instant
-
03
AI enriches from LinkedIn + public records 12+ data points pulled, scored, cross-referenced with your past wins.1.2s
-
04
AI drafts a personalized reply Tone-matched to your past emails. References specific things they said.1.1s
-
05
AI logs to your CRM automatically Every field. Every time. No skipped entries.instant
-
06
You review at 7 AM and hit send All work is queued. You just approve.30s
~94x
faster per lead
~3.9 hr
saved per week*
~200 hr
saved per year
0
leads missed
* assumes 5 leads per week. Your number is probably higher.
A working demo · the engine
Lead Concierge. The AI that turns visitors into leads.
Every lead that hits your site gets captured, enriched, scored, and queued with a ready-to-send response - all before you finish your coffee. One real example from a Google Ads campaign is unfolding below.
LIVE
just now
Scribe drafted personalized reply to Sarah Bennett
SB
Match score
91/100
01 · AD
Google Ads campaign
"Mid-Mo First-Time Buyers"
14 days · $336 spend · 380 clicks · 7 conversions
→
02 · SEARCH
Triggered by query
"first time buyer columbia mo realtor"
Quality score 9/10 · avg position 1.8
→
03 · LANDING
schollmeyerrealestate.com/first-time-buyers
Scrolled 82% · downloaded guide · 47s form completion
Conversion rate on this page: 8.2%
Sourceschollmeyerrealestate.com / contact
ReferrerGoogle · "Columbia MO 3 bedroom homes"
IP locationColumbia, MO · Cox residential
Session23 min · 14 listings viewed · 3 saved
DownloadedFirst-Time Buyer's Guide.pdf
Form submission
NameSarah Bennett
Emailsbennett@gmail.com
Phone(573) 555-0142
Budget"Pre-approved up to $410k"
"Hi, my fiancé and I are getting married in October and our lease ends in August. We're pre-approved up to $410k and looking for a 3-bedroom in Columbia with a yard and good schools. Saw your listing on Oak Ridge Dr - is that still available? Would love to set up some showings this week."
Full nameSarah Bennett, age 34
EmployerSoftware Engineer at MFA Oil Co
LinkedInlinkedin.com/in/sarah-bennett
Income est.$82k - $108k (engineer / midsize MO firm)
Current homeRents in Boone County since 2023
Life signalEngaged Wedding scheduled October 2026
Prior propertiesNone · first-time buyer
- Pre-approved · up to $410k (explicit in message)
- 3 saved listings · all 3BR in Boone County
- Hard timeline · lease ends August, wedding October
- Searched 4x this week · "Columbia MO schools" + "3 bedroom"
- Asked about a specific property · Oak Ridge Dr
- First-time buyer · will need education + handholding through closing
Budget match96
Timeline urgency92
Intent clarity88
Inventory match94
Closing risk62
Strong budget, timeline, and inventory match. Risk: first-time buyer with a hard closing deadline (August lease) = needs proactive deal management to hit dates.
- Lead with the Oak Ridge Dr listing she asked about It is still active. Send the listing link + 3 photos within 30 min - response time is the single biggest win factor for first-timers.
- Send 3 matching comparables MLS 4421 (Russell Ave $389k, 3BR, fenced yard, Rock Bridge schools), MLS 4398 (Audubon Dr $395k), MLS 4376 (Maupin Ln $402k).
- Mention Rock Bridge / Mill Creek schools She searched "Columbia MO schools" 4x. School quality is a decision driver. Lead with district maps, not just listings.
- Address the August deadline head-on Pre-approved + 90-day close window is tight. Set expectations: offer must be in by mid-July to make closing.
Hi Sarah,
Congrats on the upcoming wedding. The Oak Ridge Dr listing is still active and I think it is a strong fit for what you described - fenced backyard, Rock Bridge district, 3BR/2BA.
I pulled three other matches in your price range and same school zone:
· 4218 Russell Ave - $389k, 3BR, oversized lot
· 1107 Audubon Dr - $395k, 3BR, finished basement
· 2 Maupin Ln - $402k, 3BR, recent kitchen reno
With your lease ending in August, I want to put an offer in by mid-July to make closing comfortable. Three showing windows this week:
· Wed 5:30 PM · Thu 6:00 PM · Sat 10:00 AM
Reply with the slot that works or pick from my Calendly. Welcome to the home search.
- Blake
Jen & Mike AtkinsonMar 2026
First-time buyers, same Rock Bridge area. 3BR, $385k. 38 days to close.
94% profile match
Devon ParkJan 2026
Pre-approved $410k, engineer family. Boone County. 3BR, $398k. 51 days.
89% profile match
Close probability
78%
Predicted timeline
47 days
Estimated commission
$13,860
ROI on lead spend
288x
A working demo · the proof
Traffic Analytics. The dashboard that proves it works.
Connected directly to your Google Analytics and Search Console. Sessions, leads, top queries, conversion rates - refreshed every few minutes so you see the engine you just saw, working in real time.
LIVE
just now
Search Console pulled +18 new impressions in last hour
Sessions
12,408
+24% MoM
Leads captured
47
+38% MoM
Conversion rate
3.2%
+0.8 pp
Avg Google position
4.2
-1.8 better
Sessions
Leads × 100
| Query | Impr. | CTR | Pos |
|---|---|---|---|
| columbia mo homes for sale | 4,200 | 9.0% | 1.4 |
| first time buyer columbia mo | 2,100 | 13.3% | 1.2 |
| 3 bedroom homes boone county | 1,800 | 12.2% | 2.1 |
| jefferson city realtor | 1,400 | 12.9% | 2.4 |
| open houses columbia mo | 1,200 | 7.9% | 3.2 |
| columbia mo homes under 400k | 980 | 11.4% | 2.8 |
| Page | Sessions | Time | Conv |
|---|---|---|---|
| /listings/columbia-3-bedroom | 3,400 | 4:12 | 4.8% |
| /first-time-buyers | 2,800 | 5:30 | 8.2% |
| /jefferson-city-listings | 2,100 | 3:50 | 2.4% |
| /about | 1,900 | 2:15 | 1.8% |
| /contact | 1,200 | 1:45 | 12.4% |
| /blog/buyer-guide-2026 | 980 | 6:48 | 6.1% |
Device
62% Mobile
33% Desktop
5% Tablet
Sessions grew +24% MoM driven by "first time buyer columbia mo" (now ranking 1.2, was 4.6 in March). The /first-time-buyers landing page is converting at 8.2% - 2.5x your site average. Recommended: double your Google Ads spend on that campaign, and write a follow-up post on "first time buyer mistakes" to hold rank.
A real call, end-to-end
The AI answers your phone. You wake up to a booking.
A real inquiry call your business gets at 7:43 PM on a Tuesday - handled completely by the AI receptionist. Watch the transcript, see what the AI is thinking between turns, and look at everything that got logged automatically by the time the caller hung up.
LIVE
00:58
AI
"Schollmeyer Real Estate, this is the after-hours assistant. How can I help you?"
SB
"Hi, I'm looking at that Oak Ridge Drive listing on your website. Is it still available?"
AI
"Yes - 14 Oak Ridge Drive is still available. Three bedroom, two bath, 1,840 square feet on a half-acre lot, listed at $389,000. Would you like to schedule a showing?"
SB
"Yes, this weekend if possible."
AI
"I have Saturday morning at 10 or 2 in the afternoon, or Sunday at 11 AM or 1 PM. What works best for you?"
SB
"Saturday at 10 is perfect."
AI
"Great - I'll book Saturday at 10 AM. Can I grab your name and the best number for me to text the confirmation to?"
SB
"Sure - Sarah Bennett, 573-555-0142."
AI
"Got it, Sarah. Your confirmation is on its way to your phone right now. Blake will meet you at 10 AM Saturday at 14 Oak Ridge Drive. Anything else I can help with?"
SB
"That's it - thanks!"
AI
"You're welcome. We'll see you Saturday. Have a good evening."
Call ended · 00:58 total
-
✓
Contact created in CRM Sarah Bennett, (573) 555-0142, source: phone
-
✓
Showing scheduled Sat 10:00 AM at 14 Oak Ridge Dr · 45 min block
-
✓
Calendar invite sent To Blake's iCal + Google Calendar · with property notes
-
✓
SMS confirmation sent to Sarah Address + map link + Blake's mobile · delivered at 7:43:46 PM
-
✓
Pre-meeting brief generated Buyer profile + 3 comparable listings + likely questions
-
✓
Slack DM sent to Blake "New showing booked - Sat 10am, brief attached"
-
✓
Call recording + transcript saved Linked to Sarah's contact record · full audit trail
00:58
call length
7
tasks completed automatically
$0
lost to voicemail purgatory
0
manual work for you
The full menu
AI workflows I can build. Click your industry.
Beyond the two demos above, here's the rest of what I ship. Tap an industry chip to see the workflows that fit your business - or browse the full library.
Booking & Reservation
24/7 AI handles incoming scheduling requests, reschedules, no-show recovery, and automated reminders. Plugs into your existing calendar.
Review & Reputation Manager
Auto-drafts personalized responses to Google, Yelp, and Facebook reviews. Flags negative reviews for owner attention. Tracks sentiment trends.
Content Generator
Drafts blog posts, social captions, newsletters, and SEO content in your brand voice. Tied to your editorial calendar, scheduled for optimal post times.
Customer Support Triage
Auto-categorizes incoming support tickets by severity and topic. Drafts solutions for common issues. Escalates critical ones to you with full context.
Listing Assistant
AI writes listing descriptions, suggests pricing from comparable sales, schedules showings, and drafts personalized follow-ups for each lead.
Onboarding Automation
Welcomes new clients with a personalized day-by-day flow: welcome packet, Slack invite, questionnaire, kickoff scheduling, progress digests.
Quote & Proposal Generator
Inquiry comes in → AI reads it → extracts scope → builds a branded proposal with line items, timeline, and terms. Ready to send in seconds.
Voice Receptionist
AI answers your phone 24/7. Takes appointments, answers FAQs in your brand voice, captures lead info, texts you a summary after the call.
How it fits together
One inquiry. Six tools. Zero manual work.
The Lead Concierge as a system - every input route, every AI step, every tool it talks to. The kind of architecture I'd build into your business.
01 / Sources
Web form
Email
Phone call
Social DM
Live chat
-
01
Capture & parse Extract structured data from any input format
-
02
Enrich LinkedIn + public records + your past CRM data
-
03
Score & tag 0-100 intent score + topic classification
-
04
Draft reply Personalized to context, matching your brand voice
-
05
Suggest action Calendar slots, follow-up timing, who to involve
-
06
Surface wins Similar past closed deals as decision context
02 / Your tools
CRM record
Calendar invite
Slack alert
Reply queued
Activity log
Per lead, average
2.4s
AI processing time
12+
data points enriched
5
tools updated automatically
0
manual steps required
Beyond traffic · the data that runs the business
Dashboards that drive decisions. Not vanity reports.
Power BI, Tableau, or a custom build wired straight into your stack. The kind of report that tells you which Tuesday afternoon to call which client - not just how many clicks you got.
Closed volume
$4.81M
+31% YoY
Avg days on market
18
-7 vs region
Lead → close rate
14.2%
+3.1 pp
Pipeline value
$2.10M
+18% MoM
Closed $
Pending $
Web inquiries · median 14d
MLS · median 28d
Referrals · median 9d
Low
High
- New lead 142 · $5.2M
- Qualified 97 · $3.8M
- Showing scheduled 59 · $2.6M
- Offer drafted 34 · $1.7M
- Under contract 20 · $1.1M
- Closed 13 · $720k
| Campaign | Leads | Closed | $ / close |
|---|---|---|---|
| First-time buyer / Columbia | 38 | 8 | $112 |
| 3BR under $400k | 29 | 5 | $168 |
| Jefferson City listings | 24 | 3 | $284 |
| Open house retarget | 18 | 2 | $340 |
| Generic "homes for sale" | 42 | 1 | $1,210 |
Leads arriving Tuesday 11am-2pm close 2.4× faster than any other window - and your first-time buyer funnel is now your highest-yield path with close rate up +6pp vs Q3. Meanwhile the generic "homes for sale" campaign is burning $1,210 per close - 7× your best-performing campaign's CPA.
- Shift Wed/Thu admin time into Tuesday lunch-hour outreach
- Triple budget on "first-time buyer / Columbia" - it's your $112-per-close winner
- Pause "homes for sale" until creative is rebuilt - burning $1k+ per closed deal
How I work
Four phases. Predictable cadence. You see everything first.
Marketing sites ship in 6 to 8 weeks. Applications scope to 3 to 6 months. Either way, every screen and direction is approved before a line of production code is written.
01 / Discover
Audit + alignment
Audit your current state, understand goals, customers, competition, and the search landscape. ~1 week.
02 / Design
Wireframes to high-fi
Wireframes first, then visuals. You see every screen and motion direction before production. ~2 to 3 weeks.
03 / Build
Hand-coded production
Production site on a staging URL. Fully responsive, accessible, performant. You QA as it grows. ~2 to 4 weeks.
04 / Ship
Launch + 90 days
Launch, SEO setup, analytics, schema, training. Then 90 days of follow-through baked into every engagement.
Start a project
Build your scope. See it priced live.
Adjust the dials. Numbers and delivery date update as you go. When it looks right, send it straight to my inbox.
01 / Project type
02 / Pages
8 pages
03 / Add-on services
04 / App capabilities
05 / Timeline